Our Doors Are Open!
We have some exciting news... We are thrilled to share the below press release announcing our rebrand, and our brand new office space on...
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- Jun 14, 2018
- 1 min
Tonight's Special: Influencer Marketing
Influencer marketing is an incredible sector of marketing that has, in many ways, been around for quite a while even though it's now...
- Aug 10, 2017
- 1 min
Mortgage Equity Partners Teams Up with Expose Yourself Public Relations
Lynnfield, MA (August 10,2017) – Amy Tierce, Vice President of Sales and Marketing at Mortgage Equity Partners has teamed up with Expose...
- Mar 10, 2017
- 2 min
The Value of Human Intelligence
Even with the amazing technology available to use marketers today, we still need human intelligence to make it work correctly. There are...
- Jan 17, 2017
- 2 min
Who Remembers the Unlisted Number?
It's a different world now! And it affects marketing too. Who remembers the unlisted number? For those of you that are too young to know...
- Apr 11, 2016
- 3 min
What are you Willing to Give Up?
Nothing worthwhile comes without giving something up; so what are you willing to sacrifice? Your time? Your money? Your work-life...
- Jul 29, 2015
- 2 min
A Lesson to be Learned from Dr. Walter Palmer
A lesson in crisis communications, from watching and analyzing the crisis that took place following the killing of the beloved lion Cecil...
- Feb 4, 2015
- 3 min
Listings that Sell Themselves
A thorough description will entice buyers to want to know more about a home, while a meager one can turn off buyers, regardless of how...
- Jan 30, 2015
- 3 min
I Was a Hypocrite
Marketing professionals like us constantly forget to do the exact things we tell our clients to do . I spend much of my time speaking in...
- Nov 12, 2014
- 3 min
Where are My Customers Coming From?
Is the firm you are hiring to do your company's marketing able to identify where their own clients are coming from? Do they have...
- Nov 7, 2014
- 3 min
Will your Product Launch or End up like the Virgin Galactic?
How do you capitalize on the momentum of a launch while ensuring you don't explode upon descending? I would like, for a moment, for you...
- Oct 29, 2014
- 3 min
There is No Degree in Social Media Marketing
What qualifies someone to be a social media manager? How does one go from being the host of their personal accounts to the manager of...
- Oct 28, 2014
- 2 min
Promote Your Real Estate Business Like a PR Pro
This article is an excerpt from Inman.com. Owner Heather Logrippo quoted in Inman.com article - click here to read the full article. "I...
- Mar 19, 2014
- 2 min
Getting Naked on the Job
Realizing that sometimes, you just gotta do what you gotta do! Part of what I love most about our company is the name. They say (I always...
- Dec 16, 2013
- 2 min
Walk Away, Walk Away
Sometimes less is more... Sometimes walking away from what's not right makes more room for what is. I've had this nagging voice that I...
- May 7, 2013
- 2 min
Marketing People are Snake Oil Salesmen
We live in an era where everyone is a salesperson, everyone is a marketing person, and yet very few are skilled in the art of sales and...
- Mar 5, 2013
- 3 min
It's Time to Start Coloring Outside the Lines
What I really want to talk about today is something that means a lot to me. That subject is education, and specifically public education...
- Jan 29, 2013
- 2 min
So, You Want to Join the Club of Crazy Business Owners?
Step right up, we're here to tell you all the secrets of owning a business -- and some are not very fun! I was having an email...
- Jan 3, 2013
- 3 min
Learning to Pay Attention
Listening to your intuition is no easy feat when you have business goals whirling around in your head... It's been a while since my last...
- Nov 14, 2012
- 2 min
How to Take Your Own Advice
Sometimes it takes time to realize that you should be listening to yourself. I had the exciting opportunity to talk to one of Tony...