Jun 21, 20182 minOur Doors Are Open!We have some exciting news... We are thrilled to share the below press release announcing our rebrand, and our brand new office space on ...
Jun 14, 20181 minTonight's Special: Influencer MarketingInfluencer marketing is an incredible sector of marketing that has, in many ways, been around for quite a while even though it's now cons...
Aug 10, 20171 minMortgage Equity Partners Teams Up with Expose Yourself Public RelationsLynnfield, MA (August 10,2017) – Amy Tierce, Vice President of Sales and Marketing at Mortgage Equity Partners has teamed up with Expose ...
Mar 10, 20172 minThe Value of Human IntelligenceEven with the amazing technology available to use marketers today, we still need human intelligence to make it work correctly. There are...
Jan 17, 20172 minWho Remembers the Unlisted Number?It's a different world now! And it affects marketing too. Who remembers the unlisted number? For those of you that are too young to know...
Apr 11, 20163 minWhat are you Willing to Give Up?Nothing worthwhile comes without giving something up; so what are you willing to sacrifice? Your time? Your money? Your work-life balance...
Jul 29, 20152 minA Lesson to be Learned from Dr. Walter PalmerA lesson in crisis communications, from watching and analyzing the crisis that took place following the killing of the beloved lion Cecil...
Feb 4, 20153 minListings that Sell ThemselvesA thorough description will entice buyers to want to know more about a home, while a meager one can turn off buyers, regardless of how gr...
Jan 30, 20153 minI Was a HypocriteMarketing professionals like us constantly forget to do the exact things we tell our clients to do . I spend much of my time speaking in ...
Nov 12, 20143 minWhere are My Customers Coming From?Is the firm you are hiring to do your company's marketing able to identify where their own clients are coming from? Do they have processe...
Nov 7, 20143 minWill your Product Launch or End up like the Virgin Galactic?How do you capitalize on the momentum of a launch while ensuring you don't explode upon descending? I would like, for a moment, for you t...
Oct 29, 20143 minThere is No Degree in Social Media MarketingWhat qualifies someone to be a social media manager? How does one go from being the host of their personal accounts to the manager of mul...
Oct 28, 20142 minPromote Your Real Estate Business Like a PR ProThis article is an excerpt from Inman.com. Owner Heather Logrippo quoted in Inman.com article - click here to read the full article. "I a...
Mar 19, 20142 minGetting Naked on the JobRealizing that sometimes, you just gotta do what you gotta do! Part of what I love most about our company is the name. They say (I always...
Dec 16, 20132 minWalk Away, Walk AwaySometimes less is more... Sometimes walking away from what's not right makes more room for what is. I've had this nagging voice that I ne...
May 7, 20132 minMarketing People are Snake Oil SalesmenWe live in an era where everyone is a salesperson, everyone is a marketing person, and yet very few are skilled in the art of sales and m...
Mar 5, 20133 minIt's Time to Start Coloring Outside the LinesWhat I really want to talk about today is something that means a lot to me. That subject is education, and specifically public education ...
Jan 29, 20132 minSo, You Want to Join the Club of Crazy Business Owners?Step right up, we're here to tell you all the secrets of owning a business -- and some are not very fun! I was having an email correspon...
Jan 3, 20133 minLearning to Pay AttentionListening to your intuition is no easy feat when you have business goals whirling around in your head... It's been a while since my last ...
Nov 14, 20122 minHow to Take Your Own AdviceSometimes it takes time to realize that you should be listening to yourself. I had the exciting opportunity to talk to one of Tony Robbin...