What qualifies someone to be a social media manager? How does one go from being the host of their personal accounts to the manager of multiple brand accounts? Yesterday, my team and I were on a conference call organized by one of my clients.  You see, my client has a coach, and this coach works with "social media consultants" and said the consultants had some "suggestions" for my client's account that they wanted to talk with us about.  I'm sure you can imagine what happened