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Promote Your Real Estate Business Like a PR Pro

This article is an excerpt from Inman.com.

Owner Heather Logrippo quoted in Inman.com article - click here to read the full article.


"I asked Heather Logrippo, principal at Expose Yourself Public Relations in Boston, why more agents don’t use video in their business and here’s what Heather had to say:

“I find that it’s a time issue. Agents are busy being agents. Finding relevant topics to discuss and being consistent in creating content takes dedication and forethought. It’s also a challenge to get eyeballs to your content. Professional marketers will know how to not only create good content for you, but to get eyeballs on it."
“I tell people if you don’t have time, hire a company. It’s really the same as hiring a housekeeper if you don’t have time to clean.  Yes, of course you can clean your own house or shoot a video blog, but do you have the time, energy, skills and desire? If not, focus on what you are good at, and farm out the rest.” 

Heather Logrippo also commented on community involvement and how it can impact your business when I spoke with her:

“Getting involved in the community is one of the most effective ways of promoting yourself without coming off as a pushy salesperson. Find a cause that is near and dear to your heart and get involved. The more people get to know you, the more opportunity you have to help them buy and sell homes. I’m a big believer in Givers Gain, so anytime you can help someone out without being asked, you put a deposit into the bank of karma. I find that I get a lot of business, and a lot of referrals by just going out of my way to help people. So find opportunities to make someone’s day. You’ll be surprised how quickly your public image is boosted.”
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